Earning More with Commercial Referrals, an Untapped Resource!

For many agents, sending and receiving referrals is part of their business. But, what about commercial referrals? Chances are that owners or decision makers in companies looking to buy, sell, or lease commercial properties also own their own homes, many of whom are your past clients! Residential agents may not know how to send a commercial referral or know who the right choice is. In this session, we'll do an overview on some of those specialties such as multi family, retail, industrial, commercial, and office leasing, as well as how referrals are paid. We'll also touch on how to mine your database for potential clients to refer, as well as the importance of developing relationships with the right commercial agents.

Topic(s): Business Diversification, Commercial Real Estate, First Time Attendees, Sales & Marketing Strategies
Presenter(s): Agnes Rivera; D. Gary Rogers; John LeTourneau; Keith Kanemoto
Session#: NAR2201-126
Session Length: 60 minutes
Program: 2022 NAR NXT
Date: Nov 11, 2022